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It’s no news that cryptoassets have been getting better returns than other investments in Brazil. Facing the economic crisis and inflation, which reduces purchasing power and devalues capital, many Brazilians are becoming interested in the crypto market, especially the leading digital currency. But, how to invest in bitcoin?

Getting started is not difficult. Create an account at one of the sector’s exchanges, transfer the desired amount, and buy it. Most of them have a straightforward operation, and the beginner user doesn’t need to know technical details. Transfero, a Brazilian digital assets company, has just created a new platform that simplifies the entry of beginner investors in the market. Through it, besides bitcoin, it is possible to buy BRZ and other currencies, such as Ethereum (ETH), Solana (SOL), USDCoin (USDC), USD Tether (USDT).

“The idea is to democratize access to digital assets. The platform will be the gateway for those who want to invest but still don’t know where to start”, explained Thiago Cesar, co-founder, and CEO of Transfero.

Is investing in bitcoin worth it?

In Brazil, according to the Brazilian Institute of Geography and Statistics (IBGE), in 2021 (up to October), inflation was 6.90%. No fixed income investment exceeded this index – savings accounts, for example, which are still among the primary assets of Brazilians, accumulated nominal profitability of 1.73% in the same period. Meanwhile, bitcoin appreciated by 38%.

Such bitcoin’s good performance is not recent. Last year (2020), digital currency also brought better results to investors. This caused several investment funds to look at the crypto market with different eyes and create bitcoin products in their asset baskets. In Brazil, there are already more than 100 fund options, not counting ETFs. Among these, HASH11 and QBTC11 stand out.

How to invest in bitcoin?

Besides investing through funds or ETFs, it is possible to buy bitcoin directly from other users or by opening an account at an exchange. To do so, most of them just require presenting a CPF (Individual Taxpayer Identification Number) and sending the necessary registration documents.

However, it is important to know a little more about the sector and the currency; after all, anyone who buys bitcoin at a time of a boom runs the risk of losing money. So, following the market and identifying moments of up and down cycles are crucial to optimize profitability.

And please remember: buying at a time of a boom can mean capital loss – unless, of course, it is a long-term investment. Thus, it is necessary to understand that currency fluctuates and that there are no short-term return guarantees.

Here are some tips to ensure maximum security for your investment.

1.Choose a reliable platform

Try to learn about the reputation and transparency of the company and be aware of supposed promises of significant profitability. There are no magic formulas.

2. Determine the amount to invest

It is not necessary to acquire one whole bitcoin, to begin with, it is possible to acquire fractions and accumulate over time. In the new Transfero platform, it is possible to invest from R$ 100.00.

3. Define whether the strategy is short or long-term

The cryptoasset market is marked by exponential valuations and the possibility of short-term gains. However, it is critical to be aware of risk management and prioritize long-term allocations.

The level of total exposure to this market must always respect a responsible allocation and appropriate to the level of knowledge of each investor.