A survey conducted by Fisher verified that the mobile is already the main channel of access to bank accounts by individuals in all age groups. Among the youngest, 9 out of 10 responded that have their mobile phone as the main channel of access to the account. Thus, fintechs already represent an interesting share of the digital accounts market.
The survey also found that 48% of those who responded said they had an account of at least one fintech and 17% use it as their primary account. It is worth mentioning that five years ago this percentage was practically zero. Regarding customer satisfaction, the difference between the accounts in fintechs and banks was striking.
In the NPS method – acronym for Net Promoter Score, a metric used to check customers satisfaction with technology products – the rating was much higher for fintechs than for banks. The discrepancy is more glaring among younger and well-equated among older people. The results note that the use of digital accounts for financial purposes is a trend that has come to stay.
Expansion of digital accounts favors crypto market
This increasingly mobile and digital scenario can favor the adoption of cryptocurrencies in the medium term, since these assets have already been born in a fully digital environment and have been gaining more and more supporters. One of the issues presented by the work is that the willingness to look for new opportunities is quite high.
Of the people who participated in the survey, 43% said they were willing to change their account, while only 24% would not change. This disposition is even higher in the lower age groups. For 64% of the participants, the most important thing in an account is the possibility to do everything online.
Another important item for 44% of the respondents is the facility to perform operations and transactions. The same percentage of participants pointed to the reliability and safety as one of the most important factors in an account. The least relevant points are good telephone service and a bank agency nearby. The study interviewed 1,343 people from all over Brazil, of all age groups.
Another study by one of the largest brokers in the United States reveals that those who were born between 1981 and 1996, so-called millennials, prefer cryptoassets to traditional investments such as Microsoft and Netflix. These two scenarios relate to one another with regard to the adoption of digital assets on a large scale in the near future.
