Reading Time: < 1 minute

The FTX cryptocurrency platform is eyeing the sponsorship of the NBA team, dethroning American Airlines, and negotiating the name change of the Miame Heat stadium.

The news was reported by the Miami Herald, which reported that, besides being confirmed by several sources, the registration of the domain has already been done, as well as the creation of accounts in the name of FTX Arena on Instagram,  Facebook and Twitter.

If the deal is completed, the Miami stadium will become the first NBA venue linked to cryptocurrencies. Thus, the move would make it possible to purchase goods and tickets using digital currencies, just like the Dallas Mavericks of Texas.

It is worth remembering that recently Miami’s City Hall announced that it plans to implement bitcoin payments, which could be used for transactions in public services.

Expansion of cryptoassets

Lately, several cryptoasset companies have approached the sports and culture areas as a strategy to popularize cryptography. One of the situations that has drawn the most attention in the market are the NFTs (Non-Fungible Tokens), which have revolutionized the way of negotiating works of art, music and audiovisual content.

The chiliz digital asset (CHZ), for example, has created several NFTs for popular sports teams such as Barcelona and Juventus