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On April 7th, 23-year-old Frenchman Alex Masmej created a cryptocurrency called $Alex, made the digital asset available on the Ethereum blockchain, and in five days, through an ICO (acronym for Initial Coin Offering, an initial event for launching and opening the trading of a new cryptocurrency on the market) raised about US$ 20,000. The practice has been called human tokenization or human IPO.

The 30 investors of $Alex will be entitled to 15% of everything he earns in the next three years. They can also vote for decisions about his life and ask him to promote them through their social media channels.

In June, the Frenchman decided to ask people to vote about his lifestyle, with questions such as: should I run, eat only vegetables etc.

 “I tokenized myself and asked people to vote for my habits to get some attention, because I wanted to do something in a light, fun and innovative way to raise more funds”, he said in a recent interview. “It’s a great way to get to know your audience, engage them, and start the discussion. I know this can’t become a US$1 billion company, but it’s a fun experience, and my token has been valued”, he told Cointelegraph.

$Alex intends to remunerate its investors in the coming years

Masmej predicts that he will be able to return up to five times the amount invested over the next few years. To this end, he intends to launch a project in Silicon Valley, California (USA), in the cryptocurrencies area.

 “The reason I chose encryption is because it offers a very low barrier to entry, unlike AI or 3D printing startups, for example”, he explained.

According to Masmej, $Alex token investors are part of the crypto industry – Chris Furlong, who runs the blockchain consultancy Blockstar Studio, is one of them.

“I have thousands of followers on Twitter who like my energy and say I’m young and funny,” he says. “There are almost 30 people who want to invest and think about how I can grow. My market value is about US$150,000 now”, he said.